ShortMax x Youku (Alibaba Affiliate) Streaming Partnership
The Challenge
As ShortMax expanded into B2B streaming partnerships, we needed to adapt our proven mini-drama capabilities to the unique product, technical and audience requirements of leading platforms like Youku. The challenge was turning our existing infrastructure into a flexible, scalable solution that could integrate seamlessly with Youku's ecosystem.
Contribution
I helped position and demonstrate a B2B SaaS streaming solution tailored to partner needs. Led solution demos and stakeholder presentations, translating technical capabilities into compelling business value. Connected partner requirements with cross-functional teams to accelerate adoption, resolve challenges, and strengthen collaboration that generated new revenue streams.
Timeline
April 2024 - October 2024
My role
Solutions Engineer
Marketing Support
Results
+18% Content CTR (click through rate)
+14% Paid Customer Conversion
About 16% Incremental Revenue within 3 Months
Cross-platform distribution expanded our mutual user base across China and overseas markets
Solution Discovery
How do we tailor ShortMax's product capabilities to Youku's needs?
Through workshops with Youku stakeholders and Product and Marketing teams of ShortMax, I translated partner requirements into key solution areas:
- Content Selection & Distribution: Curated content packages adapted to Youku's audience
- Playback Experience: Aligned video quality, resolution etc with Youku's platform standards
- Platform Integration: Configured APIs and metadata for seamless content delivery
- Performance & Analytics: Defined shared metrics to track viewership, engagement and platform performance
Communication and Iterations
Make ShortMax STAND OUT — Prove we’re the strongest fit; Solve customer pain points; Deliver measurable business growth
Partnering with a leading streaming platform like Youku meant competing against multiple SaaS streaming providers. When communicating with Youku POCs and stakeholders, I went beyond just presenting solutions to ensure ShortMax’s competitive value was clear, credible and measurable.
- Differentiate the solution: Highlighted ShortMax’s proven mini-drama expertise, diverse content library, and established user base as key competitive advantages.
- Demonstrate business value: Used real performance data, tailored demos, and success metrics to showcase customer impact and revenue potential.
- Own stakeholder communication: Proactively shared updates, gathered feedback, and resolved concerns throughout iterations.
Some Business Proposals & Presentations for Youku
Other Business Clients
